A meaningful brand inspires and is inspired by what really matters.
Over the past five years I've led strategic rebrand projects for organisations with purpose at their heart. That's included helping World Development Movement to relaunch as Global Justice Now, finding a new identity for Fairtrade's certification agency FLOCERT and taking Brighton & Hove Integrated Care Service (BICS) on their journey to become Here.
From team workshops, supporter engagement & stakeholder interviews through to statements of purpose, values, brand positioning and creative briefing, I help people and organisations become clear about who they are and what they might become.
The stories we share can help us understand who we are, and shape the world around us.
Drawing on my experience in communications, theatre, music and journalism, I help people and organisations articulate the messages and stories that help them make wonderful connections. I use accessible, creative techniques such as appreciative enquiry, The Hero's Journey and collaborative improvisation.
These have resulted in behaviour change campaigns (including Dare to Care, winner of 2 NHS Sustainability Awards), global awareness campaigns (World MS Day, Restless Development) and digital content strategies (STA Travel, Marks & Spencer, Visit Wales).
And they've led to innovative social media campaigns (for Visit Wales, and the UK Commission on Employment and Skills), animation storyboards, key stakeholder messaging & long-form narratives.
The work we create is only as good as the space it emerges from. Designing and holding environments, for ourselves and those around us, is an art and a practice.
As a group facilitator and event host, I seek to create spaces where everyone feels heard and invited to collaborate on what matters.
I've planned and hosted conferences, facilitated staff away days and run discovery workshops, across the UK and Europe. I'm trained in the Art of Hosting approach and practices, using techniques such as World Café, Open Spaces Technology and Design for Wiser Action.
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